How can a small local business with no marketing budget use social media to attract more customers?

Last Updated: 02.07.2025 12:28

How can a small local business with no marketing budget use social media to attract more customers?

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Good marketing is doing this well.

People

I have the power to talk to aliens through using telepathy. Why do people think I'm crazy?

Processes

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

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Price

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

Perception

Artists get better with age, e.g., painting. Yet when it comes to pop music, the famous work tends to be written when musicians are in their twenties. So, why aren't Bob Dylan or the Stones banging out amazing tunes now?

Product

Place

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

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